Fairway
Privacy Policy
Last updated: 16 September 2026
This Privacy Policy explains how Fairway ("Fairway", "we", "us") collects, uses and shares information when you use the Fairway mobile app and this website (together, the "Service"). We have tried to keep it short and plain. If anything is unclear, contact us at apps@robertmardall.com.
1. Who is responsible for your data
Fairway is the data controller for the personal data described in this policy. We are based in the United Kingdom, and we process personal data in accordance with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018 and, where it applies, the EU GDPR.
2. Information we collect
Account information
- Your email address and first name, and a password if you sign up with email (passwords are stored only as a secure hash, never in plain text).
- If you sign in with Apple or Google, the account identifier those services give us, and the email and name they share with your permission. If you use Apple's "Hide My Email", we only receive the relay address.
- An optional profile photo, if you choose to add one.
Profile details you give us
- Gender, height, weight and your preferred units. We use these to compare your swing with golfers built like you.
- The goals you choose (what you want to fix), which we use to order your tips.
All of these are optional and you can change them at any time in the app.
Swing recordings and analysis
- Videos of your swing that you record in the app or choose from your photo library, including the audio recorded with them, and a still preview image taken from each video.
- Body-position data. Fairway uses your device's camera to track the position of your joints through the swing. That tracking runs on your device; the resulting body-position data (points and angles, not facial recognition) is uploaded with your video so we can produce your analysis, metrics and tips.
- Details you add to a swing, such as which club you used.
We only access your camera, microphone and photo library when you ask the app to, and only after you grant permission. You can withdraw these permissions at any time in your device settings.
Purchases
Subscriptions are purchased through the Apple App Store or Google Play. We never receive your card details. We receive a record of your subscription status (for example, whether you have an active subscription and when it renews or expires) through our subscription provider, RevenueCat.
Usage and device information
We record how the app is used, such as screens viewed, features used, the number of swings recorded, whether a permission was granted, and when the app was opened, along with basic device information (device model, operating system and app version, language, and an approximate location derived from your IP address). We also record when you were last active. We do not use advertising identifiers and we do not track you across other companies' apps or websites.
3. How we use your information
| Purpose | Legal basis |
|---|---|
| Creating and running your account, signing you in | Performance of our contract with you |
| Storing your swings and producing analysis, metrics, tips and progress | Performance of our contract with you |
| Providing paid features and checking your subscription status | Performance of our contract with you |
| Understanding how the app is used so we can fix problems and improve it | Our legitimate interests in running and improving the Service |
| Keeping the Service secure and preventing abuse | Our legitimate interests, and legal obligations |
| Responding to you when you contact us | Our legitimate interests |
| Complying with the law, tax and accounting rules | Legal obligation |
We do not sell your personal data, we do not show ads, and we do not use your swing videos to identify you.
4. Who we share it with
We share personal data only with service providers that help us run Fairway, under contracts that require them to protect it and use it only on our instructions:
- Amazon Web Services – hosting, database and storage of your videos and photos (London, United Kingdom).
- Mixpanel – product analytics, stored in the European Union. This includes your account ID and may include your email, name, gender and goals so we can understand how different golfers use the app.
- RevenueCat – managing subscriptions across the App Store and Google Play. This includes your account ID and your purchase history, and may include your email and name so we can help if you contact us about a subscription.
- Apple and Google – when you choose to sign in with them, make a purchase, or download app updates.
- Expo – delivering app updates to your device.
We may also disclose information if required by law, to protect the rights and safety of our users or others, or as part of a merger, acquisition or sale of our business (in which case we will tell you).
5. International transfers
Our main storage is in the UK and EU. Some of our providers (for example RevenueCat) are based in the United States. Where your data is transferred outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Addendum, the EU Standard Contractual Clauses, or the UK–US Data Bridge.
6. How long we keep it
We keep your account information, profile details and swings for as long as you have an account. If you delete a swing, its video and analysis are removed. If you delete your account, we delete your account and the data associated with it from our systems within 30 days, except where we need to keep limited records to meet legal, tax or accounting obligations. Analytics data is kept in a form that is no longer linked to your account.
7. Your rights
Depending on where you live, you have the right to:
- access the personal data we hold about you and get a copy of it;
- correct data that is wrong or incomplete;
- have your data deleted;
- object to or restrict how we use your data;
- receive your data in a portable format; and
- withdraw any consent you have given, at any time.
You can edit your profile and delete swings in the app, and delete your whole account from your profile at any time. For anything else, email apps@robertmardall.com and we will respond within one month. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) or your local data protection authority.
8. Security
We use industry-standard measures to protect your data, including encryption in transit, hashed passwords and access controls on our servers and storage. No system is completely secure, but we work to protect your information and will notify you and the relevant authorities of a breach where the law requires.
9. Children
Fairway is not intended for children under 13, and we do not knowingly collect personal data from them. If you believe a child under 13 has given us personal data, contact us and we will delete it.
10. Changes to this policy
We may update this policy from time to time. We will post the new version here and update the date at the top. If the changes are significant, we will let you know in the app.
11. Contact us
Questions about this policy or your data? Email apps@robertmardall.com.